Web Site Design Philosophy

I design web sites for effective communication.

simplicity
Elements, especially graphical elements, enhance, not detract from, content.

clarity
The message is clear, concise, and readily conveyed.

personality
Site design reflects the personality of the individual or enterprise represented.

efficiency & robustness
Sites download fast and work properly for the intended audience.

Design and technical approaches I take are influenced by
Jakob Nielsen, web usability expert,
David Siegel, designer extraordinaire,
the Viewable with Any Browser campaign for universal web site access, and
current standards published by the World Wide Web (W3C) Consortium.